Are you dreaming of innovative designs and modern solutions in a classic style that you can apply to your interior? If so, the Magis brand was created with people like you in mind. Magis is an Italian company that designs and produces furniture and accessories for the home, office, and garden. Founded in 1976, the brand has become a symbol of an innovative approach to the design and production of furniture that combines aesthetics, functionality, and durability. Over more than 40 years of operation, Magis has gained recognition worldwide for its exceptional designs, which have often won awards and accolades at international exhibitions. Magis collaborates with leading designers such as Philippe Starck, Jasper Morrison, Konstantin Grcic, and Ronan and Erwan Bouroullec to create collections of furniture and accessories that blend innovative design with high-quality craftsmanship. Immerse yourself in the brand's interior and discover its extraordinary story.
The Origin of the Magis Brand
Magis is a brand that began as a dream and passion of one family. Eugenio Perazza, a visionary entrepreneur, decided in 1976 to create something exceptional that would allow him to break conventionalism and provide customers with something "more" than ordinary or predictable furniture.
The beginnings of Magis were modest. The company started its operations in the small farming town of Motta di Livenza, in the Veneto region. The artisanal dimension was a breeding ground for creativity and inspired Perazza to continuously experiment with new codes, technologies, and materials.
Eugenio Perazza's idea was bold: to push for mass serial production and offer something unique, which was already reflected in the brand's slogan – "more." In tough times, Magis grew slowly but with the perseverance and passion of its founder. Two months after its launch, the company participated in the first Salone del Mobile, confirming the industry's and customers' interest in the new brand.
Magis quickly gained an international reputation, and features such as innovation and a willingness to experiment became the foundation of the company. The brand's goal is to redefine the horizons of design and offer customers products that are unique.
"L'Esprit Magis," or the spirit of Magis, is a concept that fully embodies the brand's philosophy. Magis combines a passion for design with respect for local craftsmanship, as well as courage and innovation. The story of the Magis brand is a story of building something exceptional step by step, achieving many important goals along the way.
Today, Magis is a brand that has gained recognition worldwide, thanks to its unique products that combine aesthetics, functionality, and durability. Magis continues to grow, attracting new customers who appreciate not only the high quality of the products but also the spirit and passion behind the brand.
The road to the top is paved with successful collaborations
Magis is a renowned furniture brand that has achieved unprecedented success over the years through collaborations with well-known designers. The first significant milestone was the collaboration with designers Andries Van Onck and Marc Berthier. Magis began working with new design talents, leading to a series of successes.
Marc Berthier
The bottle rack, which can be stacked one on top of the other, was the first product by Magis designed by Jasper Morrison and won several international awards, earning a place in the permanent collections of many museums, from MoMA in New York to the Victoria and Albert Museum in London.
In 1996, two new members joined the family, Barbara Minetto and Alberto Perazza, expanding the brand's vision. The following year, Magis presented Bombo, a stool that soon became the most copied stool of all time. Today, it is a style icon.
In 2000, Magis inaugurated the new century with a technological revolution: the Air-Chair, the first one-piece chair designed by Jasper Morrison and made using pneumatic molding.
Air-Chair
In 2003, Konstantin Grcic presented Chair_One, another chair that revolutionized the design world, this time thanks to pressure casting technology.
Chair_One
Everything that is simple and ordinary does not lie in the nature of Magis, and the desire to explore new paths has never ceased. However, the pursuit of hyper-innovations in materials was not enough; the company sought new keys to interpretation, emphasizing material combinations, reviving ancient techniques, and focusing on craftsmanship in details. The culture of 'well-made' products, typical of the best in Italian style, revealed new facets.
Konstantin Grcic
In 2004, Magis entered the world of children's furniture. Eugenio's grandfather wanted to give his granddaughter the 'right' table but couldn't find the suitable one, so he decided to create an entire line of designs that would offer both practicality and educational value. Thus, Me Too was born, the first collection of designer furniture seen through the eyes of children.
Me Too allows children to experiment with their creativity in an easy and enjoyable way. Among riding chairs, treasure chests, and modular beds, Puppy appeared in 2005, a small dog designed by Eero Aarnio, which soon became a pioneer in design for children, loved by adults as well.
Magis quickly expanded and in 2010 moved to Torre di Mosto, where it has over 98,000 square meters of assembly, logistics, and administrative space, along with a large showroom.
A year has passed, and the brand has celebrated two more successes: Magis resumed production of the famous Proust Mendini armchair, a symbol of redesign, in an outdoor version made of polyethylene, and won its second Compasso d'Oro with the Steelwood chair (the first was in 2008 with Trioli by Eero Arnio). Three more will be added later, in 2014 for Spun, and in 2020, an award for the overall body of work for Eugenio Perazza.
Proust Armchair
Core principles of the brand
Magis is a company that has been operating in the market of home, office, outdoor, and utility furniture design since 1976. It started as a family business, and thanks to the ingenuity of Eugenio Perazza, it has become a remarkable design laboratory and a global player in the field of design. One of the core elements of Magis's philosophy is experimentation, striving for 'more.' For the company, there are no limits, neither in design, production, nor in bold ideas.
Magis has always believed in young and emerging talents, and over the years, the company has grown and experimented alongside many of them, now recognized on the international stage. This has allowed the company to attract world-class designers. Their designs are always innovative and full of fresh ideas, which is key to the company's success.
Innovation is another pillar of the Magis philosophy. The company focuses on design, material selection, technology, and production processes that vary for each project and product. Magis employs different technologies, materials, and production methods to achieve the best possible results. The company is not afraid to experiment and try new things, leading to unique and exceptional designs.
Magis always approaches design with one eye looking to the past, from which it loves to draw inspiration, and the other towards a new, sustainable, and timeless future. The company draws inspiration from various sources, both tradition and modernity, to create an eclectic, versatile design that adorns homes, public spaces, and permanent exhibitions in over 35 museums worldwide.
Magis has received nearly one hundred extremely prestigious awards, including five Compasso d'Oro awards, the oldest and most authoritative global design award. These accolades confirm that the philosophy of Magis consists not only of excellent designs but also of positive relationships with employees, customers, and partners. All these people connected to the company are part of the Magis family.
The values of the Magis brand are based on innovation, experimentation, and the pursuit of new ideas. The company believes in talent, diversity, and the effective use of resources and technologies to create unique and functional products. Magis always looks to the future but never forgets its heritage and tradition, which are integral to its philosophy.
The brand consists of a team of creative and talented individuals who together create extraordinary projects. Magis exemplifies the importance of collaboration and commitment in achieving success. The company continuously develops its skills and utilizes the latest technologies to provide customers with the best products.
The philosophy of Magis is not just about designing and producing furniture, but also about creating positive relationships with people. The company values its employees, customers, and partners who are part of its success. Therefore, Magis always prioritizes quality, not only in its products but also in its relationships.
Italian design at your fingertips
Magis is an Italian brand designing furniture and accessories that combine excellent design with functionality. Its products stand out with a distinctive style that draws from Italian design traditions as well as modern and innovative solutions.
Magis is a company that prioritizes quality and innovation. One of the key elements of the brand's philosophy is the belief that an idea must not only be 'good' but also meet the criteria of aesthetics and functionality, both now and in the future. Every Magis project must tell a story, a narrative about Magis itself. This is why the brand produces its products in Italy, to preserve local craftsmanship traditions and meet the most demanding standards through Italian quality.
Cyborg Chair
The roots of the Magis company trace back to Motta di Livenza, a small town in the heart of the Veneto region in Italy. It is here that the design challenge and the desire to create a place of authentic creativity were born. Since 2010, the brand has been based in nearby Torre di Mosto, where it continues its work, designing and producing unique furniture and accessories.
The company emphasizes exemplary, ethical, and accessible production methods, ready to change the vision of contemporary life. As a result, its products not only look beautiful but are also functional and durable.
Magis draws from Italian design traditions while also focusing on innovation and modernity. The company always strives to stay up-to-date with the latest trends in design and technology to offer its customers the best products.
Italian quality is one of the greatest assets of the Magis brand. The company uses only the best materials and technologies to ensure the highest quality of its products for customers. The brand always emphasizes innovation and modernity, but never forgets its roots and traditions.
In summary, the Magis brand exemplifies how Italian design traditions and innovation can harmonize. The company focuses on quality, functionality, and aesthetics, and its products are appreciated worldwide. Magis is a brand that draws from Italian craftsmanship traditions while also embracing innovation and modernity. Its brand philosophy is based on creating products that not only look beautiful but are also functional and durable. The brand manufactures its products in Italy, which helps preserve local craftsmanship traditions and meet the most demanding quality standards.
Magis always prioritizes innovation and experimentation. The company is not afraid to try new solutions and technologies to create unique designs. As a result, the brand has won many prestigious awards, such as the Compasso d'Oro, the oldest and most authoritative design award in the world.
Chair_One
The Magis brand has much to offer its customers. Its products combine Italian design traditions, innovation, and excellent craftsmanship. The brand understands that designs should not only look beautiful but also fulfill their functions. Therefore, Magis emphasizes designing furniture and accessories that are not only aesthetic but also practical and functional.
The Dictatorship of Plastic - how Magis is changing the game
Magis is a brand that has consistently pursued its mission of sustainable product development since the beginning of the 21st century. Changing trends, social and environmental challenges have become key elements in the design of Magis products. The brand focuses on innovative solutions that allow for the creation of environmentally friendly and user-friendly products.
The end of the plastic dictatorship has become a challenge and a new mission for Magis. The brand has begun to seek alternative solutions that replace traditional plastics with recyclable, biodegradable, and non-toxic materials. The high quality and durability of the brand's products allow for long-term use, and their recyclability and reusability ensure they do not burden the environment after their lifecycle.
The Magis brand also focuses on reducing waste and material consumption. Introducing new technologies that minimize material waste and increase production efficiency is extremely important for the brand. Magis always strives to design products that transcend time and fashion, allowing their durability and universal style to enable long-term use and environmental protection.
Officina Sofa
The sustainability of Magis products results from a thoughtful and conscious approach to design that considers both user needs and the environment. Magis understands that a good product should last, and sustainability is key to its durability. The Magis brand is a great example of how design can contribute to environmental protection, and sustainability can become a new mission for manufacturers.
Magis Products Worth Knowing
Below you will find Magis products available at Eye on Design that are worth knowing.
Outdoor Armchair Sam Son
Armchair Sam Son, created by designer Konstantin Grcic for the Magis brand, combines comfort with original design. The distinctive shape of the chair references cartoon characters, and its four legs ending in stilts add lightness and playfulness.
The seat of the chair is suspended between two elements shaped like a horseshoe, which form the armrests and backrest. The chair is made from two different rotating forms, allowing the base to be rigid while the upper part is more flexible, ensuring comfort and ergonomics.
Alpina Chair
Alpina Chair by Magis is a piece of furniture that stands out with its minimalist style and the natural beauty of wood. Designed by Edward Barber and Jay Osgerby, the Alpina chair combines simplicity of form with high-quality craftsmanship.
Chair Alpina is crafted from durable wood, ensuring its strength and solidity. The wooden legs and frame of the chair are beautifully finished, and their natural texture and color add charm and elegance to the piece.
